Apple’s music service hits just 18 month after launch the 20 millions benchmark of permium subscribers. This is a by far a faster growth rate as with Spotify subscribers. It took Spotify 8 years (!) to reach 20 millions of premium subscribers. Since september 2016 Apple Music gained 3 million new subscribers.
Apple earns money with each subsriber. Spotify has 40 millions of premium subscribes but – in contrast to Apple Music – Spotify never earned one cent in profit since founding.